Narrative overlay and installations in the landscape, telling the story of the transformation of London's new Olympic Park.

The London 2012 Olympics facilitated the transformation of a stretch of post-industrial marshland along the banks of the River Lea into an urban park at the centre of a large scale residential and commercial development in East London. During the Olympic and Paralympic Games this park was a key part of the visitor experience, providing a dramatic contrast to the events, catering and merchandise.

We were appointed by the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to develop a masterplan for the visitor experience of the new park. We collated and curated the diverse array of art, interpretation and landscaping into a coherent route through the park that visitors could join at any point.

The park had previously been a site for the epic storage of redundant components from the industrial city, 'Fridge Mountain' an infamous landmark. We appropriated redundant phone boxes, cutting and combining them to create a series of installations along the route that framed views and told the story of their transformation.